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Redefining a Legacy Brand for the Modern World
A partnership grounded in innovation and collaboration
Dayton T. Brown (DTB) is one of the most established engineering and testing organizations in the United States. The company supports advanced sectors including aerospace, defense, and next-generation transportation. With more than 75 years of proven expertise, DTB has built a reputation for precision, reliability, and innovation.
When DTB partnered with Digital Ink, the goal was to create a website and brand experience that matched the sophistication of their work. Their previous website was outdated, difficult to navigate, and not mobile-friendly, which limited accessibility for clients and partners. Digital Ink set out to deliver a modern, cohesive, and user-focused experience that showcased the scale and complexity of DTB’s capabilities.
The Challenge
The old DTB website contained strong content but lacked structure and visual consistency. The experience did not reflect the company’s leadership in advanced industries, and the lack of mobile optimization made it difficult for users to engage effectively.
DTB needed a complete transformation to:
Present its engineering and testing work with clarity and visual impact
Ensure full mobile and tablet accessibility
Strengthen brand consistency across digital and print platforms
Simplify information so users could easily find what they needed
Build a smoother and more purposeful user journey
Before
After
Digital Ink’s Approach
Our team partnered closely with DTB to understand both their technical capabilities and their brand story. The redesign aimed to communicate DTB’s depth of expertise while making complex information approachable for different audiences.
Responsive Website Design
Built with a mobile-first mindset to ensure accessibility and a consistent experience across all devices.
Visual Storytelling
Large imagery, clean typography, and dynamic layouts that reflect the precision and scale of DTB’s work.
Unified Brand System
Refined colors, fonts, and layouts that brought all DTB materials into alignment, creating a consistent and recognizable visual identity.
Simplified Navigation
A reorganized structure that helps users quickly locate services, resources, and contact information.
Improved User Journey
Guided pathways and clear calls to action that make it easier to explore DTB’s expertise and connect with their team.
The new design not only improved functionality but also captured the professionalism and innovation at the core of DTB’s work.
The Results
The redesigned website now reflects who DTB truly is: a modern, trusted leader in engineering, testing, and technology. Visitors can easily explore DTB’s diverse service offerings across aerospace, defense, and transportation on any device.
The brand now feels unified and elevated, with consistent visuals across every channel. Information is easier to digest, navigation is intuitive, and the mobile experience feels seamless. The redesign gives DTB a platform that both educates and inspires confidence among clients and partners.
Website Redesign
Digital Ink partnered with Dayton T. Brown to design a new website that captures the company’s innovation, precision, and legacy. The site introduces a clear structure with streamlined navigation across DTB’s services in testing, engineering, logistics, and mission systems. Modern visuals, refined typography, and improved user flow make the experience both informative and engaging. The result is a cohesive digital presence that strengthens DTB’s brand, highlights their technical expertise, and supports long-term growth.
Before
After
Corporate Brochure
Digital Ink created a 12-page corporate brochure for Dayton T. Brown celebrating 75 years of innovation and expertise. The piece blends storytelling, visuals, and technical clarity to highlight DTB’s capabilities in engineering, testing, and technical publications. Clean layouts, consistent branding, and a strong visual narrative connect DTB’s history with its modern leadership, positioning the company as a trusted, future-focused partner.
DTB Holiday Campaign
Digital Ink designed a creative holiday campaign for Dayton T. Brown that blended humor, engineering, and brand personality. The visual features a high-tech Santa overseeing “mission control” for holiday operations, tying into DTB’s reputation for precision and reliability. The message thanked clients for trusting DTB with their “critical missions” throughout the year, creating a memorable and authentic way to celebrate the season while reinforcing brand pride and client partnership.
DTB 75th Anniversary Branding
Digital Ink developed the 75th Anniversary branding for Dayton T. Brown, honoring the company’s legacy of innovation and excellence. The refreshed mark and supporting visuals blend DTB’s historic identity with a modern, celebratory look, symbolizing 75 years of leadership, reliability, and progress in engineering and testing.
Why It Matters
This project demonstrates how Digital Ink helps long-standing organizations modernize their presence while staying true to their core identity. For DTB, the result is more than a new website. It is a brand experience that reflects the innovation, precision, and technical excellence that define their work in some of the most advanced industries in the world.
The collaboration between DTB and Digital Ink highlights how strong design and strategy can translate a legacy of expertise into a digital experience built for today’s audiences.
