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Salesforce – Marketing Cloud Engagement
The AZEK® Company is a leading manufacturer of premium, sustainable building products, including well-known brands like TimberTech®. With a broad customer base and an active marketing program, AZEK relies heavily on email campaigns to communicate with homeowners, contractors, and industry partners.
Their marketing team had a library of email designs and needed a trusted development partner to translate those creative assets into fully functional, brand-consistent email templates for Pardot, Salesforce’s marketing automation platform.
The Challenge
AZEK’s in-house team provided all visual designs but needed Digital Ink to handle the technical build, optimization, and integration within Pardot.
Key requirements included:
Building New Email
Templates & Modules
Translating provided designs into modular, editable templates that could be reused across campaigns.
Rebranding Existing
Templates
Updating 15 templates to match new brand guidelines.
Template Updates &
Enhancements
Addressing existing technical issues, including font rendering inconsistencies, button styling across email clients (e.g., Outlook, Google), social media and legal link integrations, and pre-header content handling.
Pardot-Specific
Development
Ensuring templates were fully compatible with Pardot’s content editor, dynamic height limitations, and responsive behavior.
Cross-Client Testing &
Quality Assurance
Making sure designs rendered correctly across a wide range of devices, browsers, and email clients.
Our Approach
Our web development team worked closely with AZEK’s marketing department to ensure every template met their creative and functional requirements.
1. Technical Email Development for Pardot
Developing email templates for Pardot goes beyond just HTML/CSS coding. We:
- Built editable, drag-and-drop modules that allowed AZEK to mix and match content blocks for different campaigns.
- Structured code to meet Pardot’s editable region requirements, enabling easy content updates without breaking layouts.
- Created responsive layouts optimized for both desktop and mobile viewing.
- Used fallback strategies for fonts and buttons to ensure a consistent appearance in Outlook, Gmail, Apple Mail, and other clients.
2. Quality Testing & Migration
We rigorously tested all templates using industry-standard email testing tools to ensure pixel-perfect rendering across clients and devices. We then migrated all templates into Pardot, verified editable regions, and ensured link tracking and automation triggers worked as intended.
The Outcome
The final result was a versatile library of branded, Pardot-optimized email templates that:
Showcases their brand with a clear story, values, and professional image.
Reflected AZEK’s Brand Identity – Matching design files exactly while accommodating email client limitations.
Streamlined Campaign Creation – Modular design allowed the marketing team to quickly build and customize campaigns in-house.
Improved Reliability – Addressed technical issues such as font rendering, button styles, link tracking, and responsive behavior.
Enhanced Compatibility – Ensured consistent display across all major devices and email clients.
By providing a solid, tested, and easy-to-use email template library, we empowered AZEK’s team to launch campaigns faster, maintain brand consistency, and maximize Pardot’s capabilities.
