Content, they say, is king. Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are up to date with the newest developments in your industry. Seeing a new post with a recent date on it answers a question many first-time visitors have: When was this website last updated? It also helps you rank higher with search engines, which are continuously crawling websites. If your site has fresh, relevant content, search engines will view it as an authority and you’ll climb the rankings.
Offline, well, there are fewer crawlers, but the principles are the same. You want to attract attention and interest in your company. Someday soon, when such things return, you will have a big trade show coming up and you need a few hundred flyers to hand out. You have one chance to make an impression with potential customers who will visit with dozens of other companies that day. You need something that makes you memorable.
That’s where a marketing agency comes in. Once you get those people interested, you want to stay at the top of their minds with newsletters that keep them informed about your projects and the industry as a whole without giving them the hard sell. When it comes time to announce the new executive who’s going to lead your company in the next phase of growth, Digital Ink will help you spread the word with a well-crafted press release. You do great work and have plenty on your plate trying to steer a successful business during an economic crisis, leave telling everyone all about it to your marketing agency. You’re an expert at what you do, your marketing agency is full of experts at what they do.