Talent Tells the Story

“Tell me a fact, and I will learn. Tell me a truth, and I will believe. But tell me a story, and it will live in my heart forever.” – Native American Proverb

Jump to:
Branding
Web Design
Design & Marketing
Search Engine Marketing
Hosting & Maintenance
Copywriting
Publishing
Consulting
Branding Services
Hosting & Maintenance Services
Web Design Services
Copywriting Services
Design & Marketing Services
Publishing Services
Search Engine Marketing Services
Consulting Services

Branding

Stand apart

A brand is your company’s personality and promise to your customer. Your have a story to tell and it’s the use of specific expressions, both written and visual, that help create a feeling and inspire your core audience.

The process our branding agency uses has been finely-tuned over the years to provide a combination of methodical research, superior analytical skills, and expert strategy to develop core elements of messaging and design that resonate with the target audience. We couple this analytical work with our storytelling abilities and creative inspirations to help your brand truly resonate with your target audience.

We take a systematic approach to reviewing the current brand (if there is one) and understanding the overall industry to better position you moving forward. Our comprehensive branding services include:

  • Assessment of the Brand Framework

  • Examine the Current Marketing Efforts

  • Review Customer Feedback

  • Analyzing your Current Website Traffic

  • Development of a New Brand Strategy / Brand Messaging / Brand Design
  • Identify the Customer Journey
  • Competitor / Market Research
  • Create New Brand Guidelines
  • Build a Brand Book
  • Evaluation of your Social Media

Web Design

Stay current

A great website is easy to navigate. It’s visually pleasing but not distracting. The design reflects your story, brand and reinforces your message. The design and copy harmonize to tell a clear story, directing the viewer where you want their eyes to go.

Each page serves a specific purpose. A visitor to your website wants to know who you are, what you do, how you do it, and how to obtain your products or services quickly and easily. You want to predict and answer questions. You want to make it easy to do business with you. Think of your website as an online extension of your office. You want to be inviting and professional. You want the look and feel of authority. Though you can’t greet every visitor individually, this is your chance to leave an indelible impression.

As a web design company, we work hand in hand with you, from a consultation phase wherein we have a discovery call to understand your expectations, the scope of the project and then set a strategy together. We collaborate on the User Experience (UX) and User Interface (UI), color palettes, development and designs all the way through to going LIVE! At the end of the project, we then provide best practice training along with Hosting and Maintenance.

  • Custom Website Design

  • Responsive Web Development (Desktop, Tablet, Mobile) with full cross-browser support
  • Conversion Optimization
  • E-Commerce

  • Search Engine Optimization (SEO)

  • Training
  • Web Hosting & Maintenance
  • Landing Pages
  • Conversion Tracking

Design & Marketing

Reach out

We create compelling visuals to express your story that makes a lasting impact, and then we develop strategies to get those stories in front of the people you want to reach. We get to know your markets through comprehensive research and study and position your business for success. Whatever your marketing design needs may be, at Digital Ink we have you covered.

  • Advertising (Traditional and Digital)
  • Marketing Campaigns
  • White Papers and Brochures
  • Podcasts
  • Social Media
  • Photography and Video
  • Email Marketing Design
  • Financial and Investor Decks
  • Sales and Training Decks
  • Booth Design
  • Exhibition Materials
  • AR/VR/QR
  • 3D Modeling and Rendering

  • Publishing
  • Press Releases
  • Graphic Design
  • PPC
  • SEO
  • Commercial Wrap Design

Search Engine Marketing

Be found

You have a phenomenal story to tell, but it’s no good if your audience can’t find it. Website ranking algorithms change constantly, and they’re becoming more sophisticated and complex. It’s a complex strategy but one of the most effective ways to grow your business. With millions of businesses out there all vying for the same audience it’s never been more important to advertise/promote your business online. As a search engine marketing agency, we know what ranking methods are tried and true, and we keep up with the changes so you can effortlessly evolve your business to meet your customers where they are. Some of our search engine marketing services include:

  • Social Media Marketing such as Meta (Facebook), Instagram, TikTok and YouTube

  • Google Ad’s

  • Bing Ad’s

  • Influencer Marketing

  • Content Marketing

  • Geofencing

  • Search Engine Marketing (SEM): Organic (SEO) and Paid (PPC)

  • Search Engine Optimization: On-page SEO, Off-page SEO, Technical SEO
  • Backlink Strategies

  • Pay Per Click (PPC)

  • Cost Per Impression (CPM)

  • Cost Per Lead (CPL)

Hosting & Maintenance

Keep running

Web hosting for many businesses is an afterthought. We are frequently contacted by businesses that bought the cheapest hosting option available to either save money or because they did not see any value to more expensive options. A lot of companies mistakenly view hosting as a commodity.

Site hosting isn’t something many businesses spend their time thinking about until there is a problem (their website gets hacked, infected or just plain crashes). This is when the panic sets in and generally leads to complicated problems requiring expensive solutions.

Your website is a symbol of your brand and company reputation; you need it to be reliable 24/7! Premium web hosting brings superior levels of security, performance, customer satisfaction and even search engine rankings. Faster websites make the user happy and that in turn makes Google happy, and more likely to raise you higher on their results pages. The following is an overview of what our premium website hosting and maintenance package can provide for your business:

  • Migration to WPEngine Servers

  • Faster Speeds with a Cloudflare CDN (Content Distribution Network)

  • Free SSL Certificate

  • Enhanced Security and Proactive Website Monitoring

  • GES (Global Edge Security)

  • Regular Theme and Plugin Updates

  • Ongoing Support and Updates for Selected Premium Plugins

  • Priority Support

  • Website Development resources available on a monthly basis

  • Human Interaction with our team

View Package Info

Copywriting

Words that matter

Content as they say is King! Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are up to date with the newest developments in your industry. Seeing a new post with a recent date on it answers a question many first-time website visitors have: When was this website last updated? It also helps you rank higher with the search engines, which are continuously crawling websites. If your website has fresh, relevant content, search engines will view it as an authority, and you’ll climb the rankings.

Offline, well, there are fewer crawlers, but the principles are the same. You want to attract attention and interest in your company with good copywriting. Perhaps you have a big trade show coming up and you need a few hundred flyers to hand out. You have one chance to Make an Impression with potential customers who will visit with dozens of other companies that day. You need something that makes you memorable. That’s where we come in. Once you get those people interested, you want to stay at the top of their minds with newsletters that keep them informed about your projects and the industry as a whole without giving them the ‘hard sell.’ When it comes time to announce a new product or service offering, we’ll help you spread the word with a well-crafted press release. You do great work, leave the storytelling to us. Here is a short list of some copywriting services we provide for our clients:

  • Website Content

  • Press Releases

  • Marketing Collateral

  • Articles & Blogs

  • Newsletters

  • White Papers

  • Script Writing

  • Product Descriptions

Publishing

Read the room

Our agency roots are in storytelling and publishing. Digital Ink was born from BOSS, our legacy magazine targeted to C-Suite leaders at the top of their game. Our editors, designers, and project managers are on top of the latest communication tools and trends and produce effective and engrossing business-building publications. Here are some of the services we provide to our clients leveraging decades of journalistic, design and publishing experience:

  • Company Magazines

  • Company Newsletters

  • White Papers

  • End of Year Reports

  • Publishing / Presentation software

Consulting

Ideas that work

The way we see it, you should never look up to consultants. Consultants should look up to you. That’s the approach we take with our advisory services. We partner with you to understand the “why” of your business goals and offer meaningful guidance about how to exceed them. Having a trusted advisor by your side can make a big difference in your business results. Our marketing consultants are there for you.

  • Sales Strategy and Training

  • Operational Efficiencies and Guidance

  • Lead Generation Techniques

  • SaaS – Decision Making and Onboarding

  • SEM Training and Coaching

HOME
HOME
ABOUT US
ABOUT US