SEO

Escape the traffic jam by bringing your message to the forefront

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You have a phenomenal story to tell, but it’s no good if your audience can’t find it. What gets you on the first page of Google and other search engines is constantly changing. Their algorithms are becoming more sophisticated all the time. We know what ranking methods are tried and true, and we keep up with the shifts. We make sure your story connects with people.

Subscription Packages

Frequently Asked Questions

Most frequent questions and answers

What is SEO?

SEO stands for “Search Engine Optimization,” and it is the process of putting your website in a position for success with the search engines (Google, Yahoo, Bing, etc.). Each major search engine has its own algorithm in how it ranks a website based on a number of variables.

Can you simplify what SEO means?

SEO is an ongoing journey and process to put your website in a position to rank as high as possible on the major search engines. When someone is looking for an answer to a question or information on a subject, they will type in a keyword or keyphrase to Google or another search engine, and they are delivered pages of results the search engine deems most relevant. Simply put, the more work you put into your SEO efforts, the higher up the list your website will appear.

Why do I need a SEO service?

92% of all traffic is generated from Page 1 Google search results. This means if your website is not ranking on page 1, you have less than an 8% chance of a potential client finding your website. It’s also important to see how you fare against your competition. We can give you an analysis of how you stack up against your key competitors and work out a strategy to take the lead.

How important is it to move up the ranks on search results?

Each position you move up the rankings results in 31% higher probability of your website being visited. With that said, the position you are moving up from does have an impact. (For example, moving from position #4 to position #3 has a significantly larger impact than moving from #10 to #9).

How do you go about “doing” SEO?

There are two key aspects to the SEO process: “On-page SEO” and “Off-page SEO.” On-Page SEO is the process of optimizing the elements on your website for search engines. Examples are content, user experience, speed, images, blogs, etc. Off-Page SEO is the process of optimizing the elements off your website. Examples are backlinks, external blogs, social media, etc.

How do you determine what the best keywords to rank for are?

The first way is to understand the industry you are working in and your potential client’s wants/needs. Another tactic is to understand the problem that your product or service addresses and develop a strategy for ranking for those keyphrases or keywords. We have a vast level of experience dealing with all service and product categories throughout industry with a complement of a full suite of tools to help you identify these keywords as part of our on-boarding process.

Are there a set of rules to follow when performing SEO?

Simply put, the rules are in constant flux and the algorithm used to generate the top results from a search is constantly changing. Google has a set of guidelines published which we follow in all of our efforts for clients.

What’s the most important rule of SEO?

The No. 1 rule is that there are no shortcuts. Any company claiming it can have your company ranking in 1 month or less is being deceptive. SEO is a process and a journey we take with you. We work to understand your business, the industry, and the location in which you compete. SEO is all about a group of techniques that are applied and then adjusted and built upon based on the results and reports that are generated. This is all with the ultimate goal of reaching a top ranking on the search engines.

Contact

Phone: +1 760.848.0609

5050 Avenida Encinas

Carlsbad, CA 92008

1 Yonge Street

Suite 1801

Toronto, Ontario

M5E 1W7

Phone: + 61 (3) 7018 8115

Level 2, The Lantern

707 Collins Street

Docklands, Melbourne, VIC

3008

Monthly Contract

Pay for your subscription monthly with a 30 day commitment.

Number of Keywords

Our experts pinpoint the best suitable keywords according to your target market making sure the SEO strategy is supporting your goals.

Onpage Optimization

Our on-page SEO experts substitute the professionally written metas along with the schema integration process.

Competitive Analysis

Analyzing your website completely to help you determine how successful it is at drawing visitors and generating leads. We look at how easy it is to find your site online through Google, Bing, Yahoo, and the other search engines, and then we compare the results to your competitors’ sites to show you where you stand competitively.

Monthly Reporting

We help you stay in the know with step-by-step consultation along with the excellent insights each month helping you analyze our efforts.

Google / Bing / Yahoo Map Listing and Optimization

We look at how easy it is to find your site online through Google, Bing, Yahoo, and the other search engines and how you can improve.

Number of Cities Included

Pay for your subscription monthly with a 30 day commitment.

Local Business Listing Citations

We look at your local presence and where you can improve and where your business has no presence. We can then  ensure that you are able to be found at all the popular local presence websites.

New Website Content

Keep your website fresh with new content that engages with your customers.

Top Level Links (.edu, .org, WIKI, etc.)

Keep your website fresh with new content that engages with your customers.

Google Analytics and Webmaster Tools

Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

Ongoing Link & Authority Reporting

A wide variety of links from many different places and authorities goes a long way in helping drive more to your business.

Deep Link Strategy

Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text.

PPC Setup & Management

As with any marketing effort, it’s key to establish the business goals for your campaigns first. In PPC, this is particularly important because those goals often inform the structure of your campaigns. One way to structure your campaigns, for example, is to do so based on where people are in your marketing funnel.

Facebook Posts

Our social media specialists create strategic, targeted ad campaigns to reach specific demographics that drive business. We can help you reach more people, get you more likes, and engage with a huge audience on Facebook.

Twitter Posts

We will optimize your Twitter to make sure it is getting your message out to the world. Proper utilization of your company’s Twitter will help you engage with customers, bring in more business and expand the awareness of your brand.

LinkedIn Posts

LinkedIn is now the third most commonly used social media site for business owners. It has surpassed Facebook as the most important social platform for B2B (business to business) marketers, and 50% of LinkedIn members report that they are more likely to buy from a company that they have engaged with on this platform.

Instagram Posts

With over 500 million daily active users and over one million advertisers, Instagram is a key social media platform for brands to increase their following, make a better name for themselves, and increase sales. We will use the power of imagery to get your message and brand out to the world..

Reputation Roadmap

An SEO roadmap is a strategic document that can be used to keep key stakeholders informed on your progress in a simple and easy-to-understand format. The roadmap will have all of the details of each tactic used in the campaign, broken into basic sections.

Press Release Writing and Submissions (PR Newswire)

Increase media pickup by 48% and search visibility by 3X our nearest competitor with the industry’s largest and most trusted distribution network of media outlets, websites and social media channels.

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