You have a phenomenal story to tell, but it’s no good if your audience can’t find it. What gets you on the first page of Google and other search engines is constantly changing. Their algorithms are becoming more sophisticated all the time. We know what ranking methods are tried and true, and we keep up with the shifts. We make sure your story connects with people.
Digital Ink has been chosen among the 10 best Digital Marketing Agencies in Carlsbad in 2021 by DesignRush Marketplace.
DesignRush’s online guide recognizes the top local agencies by area of specialty, connecting consumers to the right company for the job they need done.
Digital Ink is a versatile online marketing specialist that aids corporations in telling their story and reaching the right audience. We do that through a number of channels, including the award-winning BOSS Magazine. We also offer bespoke services in the areas of website design, SEO, copywriting, and branding.
What works in the digital world is always changing, and Digital Ink is always researching the latest trends, developing better techniques, and honing new skills to stay one step ahead. The online world is never stagnant, that’s why it’s not in print.
SEO stands for “Search Engine Optimization,” and it is the process of putting your website in a position for success with the search engines (Google, Yahoo, Bing, etc.). Each major search engine has its own algorithm in how it ranks a website based on a number of variables.
SEO is an ongoing journey and process to put your website in a position to rank as high as possible on the major search engines. When someone is looking for an answer to a question or information on a subject, they will type in a keyword or keyphrase to Google or another search engine, and they are delivered pages of results the search engine deems most relevant. Simply put, the more work you put into your SEO efforts, the higher up the list your website will appear.
92% of all traffic is generated from Page 1 Google search results. This means if your website is not ranking on page 1, you have less than an 8% chance of a potential client finding your website. It’s also important to see how you fare against your competition. We can give you an analysis of how you stack up against your key competitors and work out a strategy to take the lead.
Each position you move up the rankings results in 31% higher probability of your website being visited. With that said, the position you are moving up from does have an impact. (For example, moving from position #4 to position #3 has a significantly larger impact than moving from #10 to #9).
There are two key aspects to the SEO process: “On-page SEO” and “Off-page SEO.” On-Page SEO is the process of optimizing the elements on your website for search engines. Examples are content, user experience, speed, images, blogs, etc. Off-Page SEO is the process of optimizing the elements off your website. Examples are backlinks, external blogs, social media, etc.
The first way is to understand the industry you are working in and your potential client’s wants/needs. Another tactic is to understand the problem that your product or service addresses and develop a strategy for ranking for those keyphrases or keywords. We have a vast level of experience dealing with all service and product categories throughout industry with a complement of a full suite of tools to help you identify these keywords as part of our on-boarding process.
Simply put, the rules are in constant flux and the algorithm used to generate the top results from a search is constantly changing. Google has a set of guidelines published which we follow in all of our efforts for clients.
The No. 1 rule is that there are no shortcuts. Any company claiming it can have your company ranking in 1 month or less is being deceptive. SEO is a process and a journey we take with you. We work to understand your business, the industry, and the location in which you compete. SEO is all about a group of techniques that are applied and then adjusted and built upon based on the results and reports that are generated. This is all with the ultimate goal of reaching a top ranking on the search engines.
We look forward to learning more about your potential project