The fewer steps it takes for a customer to make a purchase on your website, the more they’ll buy. It’s simple psychology, the path of least resistance. If your website makes people input a bunch of information, or worse, crashes and makes them input a bunch of information a second time, the more chance there is for them to lose interest. If on the other hand, they can spend their time browsing, loading up their cart, then making the purchase with a single click or thumbprint, they’re going to be satisfied customers who spend more.
When they’re shopping on digital channels, consumers with mobile payment setups spend significantly more than those without them. So if you’re running an e-commerce website, it absolutely makes sense to accept mobile payments such as Google Pay, Apple Pay, and Samsung Pay. Half of smartphone users will be using mobile pay by 2025, and they’ll think it’s strange if you’re not accepting it.
You’ll need the right payment app or software to partner with so your website can handle mobile payments. How much do they charge per transaction? Can they guarantee security? Do they have a brand your customers already trust?
You’ll also need to make sure your mobile website is clean and user-friendly. The payment buttons should be easy to find and to click. Any bugs that make your website harder to use will defeat the purpose and turn customers off, so good design is well worth your investment. Remember, the whole point is to make more money in the long run, so whatever you need to put in to make things as easy as possible for customers to buy will pay off. As the Marketing Science Institute put it, fewer clicks, more purchases.