Content creation is on the rise, as brands start to realize the potential tailored information and experiences have in drawing in new prospects, while simultaneously keeping the interest of existing customers or clients.
But creating quality content — blog posts, video, infographics, FAQs, testimonials and more — takes time and effort, and businesses don’t always have the time nor the resources to do so on their own. That’s why it helps to have tools in place to help create all the content you need.
Here’s how to create powerful content for your brand in 2021.
1. Use Free Graphic Design Tools
People are visual creatures, so what better way to play that up than by creating great, eye-popping content? If your employees aren’t savvy with graphic design, don’t fret. Technology has made it easier to learn the ins and outs of just about everything, and drag-and-drop options are available in every aspect of your business. In particular, platforms like Canva make it easy to create great visual content in a short amount of time — with little to no graphic design skills. Play around with the elements on Canva and start adding visual content to whatever you’re creating.
2. Automate Your Content Strategy and Keyword Research
If you’ve been creating content for your company, you know how tedious the process can be. Then again, if you’d rather rely on a third-party partner, know that companies like DemandJump can help automate your content strategy and keyword research so that content creation takes less time. So, if you want to save time and produce content that gets great results, think about trying out the service for free. Partnering with an outside firm can help you understand what to focus on (eliminating guesswork), perform instant keyword research, and write, post and start seeing real results.
3. Brush Up on Your Copywriting Skills
Struggling to write great content because you’re not experienced or seasoned as a copywriter? If that’s the case, know that there are tips and tricks you can use to write like a pro. For example, you can use headline formulas to write captivating headlines that get people clicking and practice copywriting exercises. You can also read up on copywriting tips for beginners to up your copywriting game. And if you really want to master the art of copy, grab yourself a few good books on the topic, like Bob Bly’s The Copywriter’s Handbook.
4. Find Easy-to-Use Video Software
According to HubSpot, 81 percent of businesses use video as a marketing tool, up from 63 percent over the last year, and that makes good business sense. Case in point: About six in 10 people would rather watch videos online than on TV, per Google. Additionally, more than 1.9 billion people use YouTube for any number of interests.
Looking to create compelling video content? Then use a website like Biteable to create great visuals for your audience, with little effort. Everything is pretty much drag and drop, so you have no excuses. Start creating great video content and watch your brand grow.
Creating a Lasting Content Strategy
This year, creating powerful content for your brand doesn’t have to be difficult. With these and other tools and resources, you can start creating amazing content for your brand in far less time than it would’ve taken just a decade ago. So, if you’re ready to establish or update your content creation strategy and knock your business goals out of the park, use tools like Canva to create beautiful visual content, automate your content strategy and keyword research, brush up on your copywriting skills, and use tools like Biteable to create great video content.