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The rise of chatbots

When in doubt, ask a chatbot? Artificial intelligence (AI) customer service representatives have become a go-to for businesses and question-seeking consumers alike. Chatbots can communicate

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Innovation

Advertisers Taking Notice of Augmented Reality

Back in 2016, well before COVID-19 turned the world on its head, a different type of phenomenon was sweeping the globe: Pokémon Go.   Much of the game’s popularity was due to its incorporation of a rising technology

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Today's Marketing Trends

Creating a content community for your brand

Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives.   Whether

Reaching Your Audience in a Hybrid World

Audiences are fragmented these days. That’s not exactly news. With cord-cutters getting their entertainment from social media and streaming services, there are more channels than ever. It’s becoming even

The Power Of Influencer Marketing

Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming

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Super Bowl Ads Take Feel-Good Approach

We’re at yet another inflection point in the COVID pandemic. The omicron wave appears to be receding across the U.S. and restrictions are once again