The first and most important goal of every new brand or business is to get people to know about them. Creating brand awareness is the first step towards building a successful business.
You can’t simply start a company and expect people to start coming in and buying. You need to first inform them about your brand, what it stands for, and what makes it unique.
However, creating brand awareness is no small feat. You need to have a clear strategy in place and plan exactly who you want to reach and through what channels. You will need a mix of marketing tactics like content marketing, influencer, marketing, SEO, and social media marketing for this.
For a top-of-the-funnel marketing campaign to create brand awareness, you need to go all- out. This post will help you increase your brand awareness and put you on the map.
1. Identify Your Target Customers
Any marketing campaign, no matter the objective, should always start with understanding the target audience. The same is true for a campaign to raise more brand awareness as well.
Just because you want more people to know and recognize your brand does not mean you can aimlessly try to reach everyone. That would be a complete waste of your time and resources.
You need to have a target audience in mind before you start creating marketing content aimed at reaching those people. Therefore, you need to first define your target audience, their demographics, interests, online behavior, etc.
You can do this by studying your current customers and followers on social media. Most social media platforms provide some form of analytics that can help you understand your audience better. Website analytics from tools such aslike Google Analytics or SEMrush are a great way to learn more about your current website visitors.
Once you understand who your current audience is, you can start creating a campaign aimed at targetting more people with similar personas.
2. Publish and Distribute Content That Your Audience Wants
Now that you understand who your target audience is, you should create content that your audience craves and is more likely to resonate with.
While crafting your brand stories, you should leverage the themes, subjects, colors, and messages that connect with your audience. This will help you generate maximum engagement and improve your overall brand awareness.
However, this is easier said than done. But there are platforms such as Cortex that can help you create a data-driven content strategy for your brand. You can uncover deep insights about the themes and messaging that will help you better connect with your target consumers and outperform your competitors.
And the best part is that this platform also helps you optimize your content distribution strategy for maximum exposure. After all, no matter how great or valuable your content is, it won’t be worth anything if nobody sees it.
So, it’s important to identify where, when, and how often your audience wants to engage with your content. This way, you can reach out to your potential buyers at the perfect time and boost brand awareness.
3. Tap into the Power of Social Media
The number of social media users worldwide is expected to increase to almost 3.1 billion by 2021. So, effectively leveraging social media marketing can get your brand in front of those billions of users.
You should tap into the power of social media to reach and attract new audiences, drive engagement, and improve brand awareness.
And the best way to do this is to create, curate, and promote valuable content on various social media platforms. Here are some ways to effectively reach more people on social media and increase your brand awareness.
- Leverage visual content
- Host contests and giveaways
- Use hashtags
- Collaborate with influencers
- Add location tags
- Run polls and quizzes
- Use humor in your content
- Piggyback on popular trends and challenges
However, it can be a difficult task to manage all of your social media profiles and campaigns manually. Thankfully, there are many powerful tools that can help you automate and manage your social media content and campaigns more efficiently.
4. Leverage User-Generated Content
One of the most effective content types that you can use to build a good brand image is user-generated content. This type of content is considered more authentic and provides social proof.
The more customers talk well about your brand, the more popular you will get. This is essentially the online equivalent of word-of-mouth marketing or as close as it can get to it.
To use this tactic, you need to find a way to incentivize your customers to create content for you. One popular way that several brand use is to encourage them to showcase products in use and tag their brand. In turn, the brand may feature some of those user posts on their official social media page.
The folks at Airbnb, for example, almost exclusively post user-generated content on their Instagram page. They encourage customers to post pictures of their stays at an Airbnb and tag the brand to get featured.
5. Partner with Influencers
One of the best ways to increase brand awareness is to collaborate with influencers. When an influencer creates sponsored content for you, they post it on social media where their followers can see it. This way, you can reach their followers and promote your brand.
Influencers usually have loyal followers who trust the influencer. And, if an influencer recommends your brand, chances are that their followers will at least check it out if not make a purchase.
Therefore, if your goal is to increase brand awareness, then influencer marketing should definitely be a part of your marketing strategy.
These five steps will help you get started on your path to boost your brand awareness. These are tried and tested tactics that are sure to help put your brand on the map and boost your business. Use them and see the results for yourself.