What Small Businesses Get Wrong About Marketing

What Small Businesses Get Wrong About Marketing

Digital Marketing
Table of Contents
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A successful marketing plan must have innovative and effective ways to reach its target audience. Many small businesses fail because of their lack of expertise and knowledge in marketing references. 

The Bureau of Labor Statistics (BLS) claims, “20% of new businesses fail during the first two years of being open and 65% during the first 10 years.”

With the alarming rate of businesses that fail because of a faulty marketing design, it is important to educate yourself about good marketing business practices. 

If you are looking to gain a wider audience for your business, you have come to the right place. 

Developing a Website is Essential

Many business models like to work by word of mouth and do not think that there is much to gain from internet exposure, but even local businesses can benefit from an online presence. 

Shopping online has only become more and more common in the last few years, in fact, Statista claims that online shopping users went from over 209 million users to upwards of 230 million users in 5 years. 

Another advantage to business practices online is the wide array of virtual help you can acquire from freelancers, contractual experts, and marketing agencies online. 

Not Building The Right Team

When finding the right team to execute your business, you need to not only make sure that each individual player is strong, but also that the team’s strengths work together like pieces of a puzzle. 

There is nothing more frustrating than not knowing who to trust on your team, so do yourself a favor and make the best team possible. Check out how to create a marketing team structure here.

Track Your Progress Online

You are going to want to educate yourself about tools that will help you monitor the traction that your website will develop. 

If you can figure out how to follow trends and pay per click, you will be able to figure out what works faster than your competition. 

Every new business makes mistakes, but you must learn from them. Tracking your website’s activity with Google Analytics will help you learn from your mistakes faster and more effectively.

Learn how to drive up website traffic to ensure that you are getting the most out of your internet presence.  

Do Your Homework and Get Competitive

Study other business models that have seen success and learn what makes their marketing structure land them the high business profiles that they have obtained. 

Even if you are a local business, check out other business in your surrounding location and find out if they have an internet presence, and how they developed their marketing campaign strategy. 

Find the business models that are similar to yours and track their mistakes to make sure that you do not run into the same marketing issues. 

Learn Your Limitations

If you do not already have a marketing agency that is responsible for expanding your general audience and further your workflow, you may want to invest time and money into that for your small business to succeed.

You can hire independent contractors to do this work for you by finding the right freelancers and contracts that will give you the content you need which may involve extensive and lengthy research.  

If you do not have the time to research this, you may want to consider hiring a marketing agency. This will ensure that you will have the freedom to assess other needs of your business while having your marketing strategy covered. 

Master Marketing Effectively

Now that you have educated yourself on some of the ways that you can effectively improve your marketing design, you can be sure to hang with the competition.

Do not become a part of the failing business statistics because of a poor marketing design, or the lack of in-person help to develop a solid marketing plan.

Use these online tips and resources to find the perfect and unique marketing strategy for your new business. 

Looking for a digital agency for your next project?

Our award winning team is ready to help. Contact us today!

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