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People are spending more and more time on the internet, with much of it spent browsing social media platforms such as Facebook, Instagram, Twitter, and
Advertising and marketing strategists will want to avoid getting their hands caught in the proverbial cookie jar, as changing privacy laws continue to limit what,
Back in 2016, well before COVID-19 turned the world on its head, a different type of phenomenon was sweeping the globe: Pokémon Go. Much of the game’s popularity was due to its incorporation of a rising technology
The COVID-19 health crisis made 2020 an especially challenging time for many businesses around the world. While some were able to thrive during the unprecedented times, many others
Another year, another mystery box filled with trends – some new, some returning – and webpage fashions for designers to get acquainted with. Since the
Content creation is on the rise, as brands start to realize the potential tailored information and experiences have in drawing in new prospects, while simultaneously
Humans are inherently creatures of habit. While this applies to everyday rituals such as brushing our teeth or scrolling through our smartphones, it also extends
Effective marketing and successful brand-building go hand in hand, but unless you are able to understand which strategies are succeeding and which are failing to
If you want your website to be successful, you must incorporate User Experience principles into your site’s design. Check out the following insightful information to
A successful marketing plan must have innovative and effective ways to reach its target audience. Many small businesses fail because of their lack of expertise
There are many entrepreneurs who wonder if having a marketing consultancy is truly necessary for their business. Many use the size of the company as
We live online these days, so naturally that’s where we do a significant amount of our shopping. Americans, especially younger ones, prefer the experience of e-commerce to shopping
If you are wondering whether content marketing is right for your business, it is sensible to look at the purposes it can serve and the
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
Creating an optimized business website is a powerful marketing tool when used correctly. A successful website can be the difference between someone staying to buy
As a small business owner when you hear the term marketing, your mind goes directly to money leaving your bank account. Although this is true,
Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
We’ve discussed in this space how chatbots make life easier, but it remains astonishing just how good the AI is getting. We discussed the art of conversational
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
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