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As a small business owner when you hear the term marketing, your mind goes directly to money leaving your bank account. Although this is true,
Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
We’ve discussed in this space how chatbots make life easier, but it remains astonishing just how good the AI is getting. We discussed the art of conversational
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
We live online these days, so naturally that’s where we do a significant amount of our shopping. Americans, especially younger ones, prefer the experience of e-commerce to shopping
If your business is like most, you’re probably a lot busier than you were in 2020. Outside of a handful of industries and products that turned out to be tailor-made
When in doubt, ask a chatbot? Artificial intelligence (AI) customer service representatives have become a go-to for businesses and question-seeking consumers alike. Chatbots can communicate
It can boost your business or keep you up all night. It’s of vital importance — or maybe it’s not that big of a deal,
Generally speaking, there are five building blocks to consider when establishing a brand. It’s not just about what you do or how you present yourself, but
Digital Ink has been chosen among the 10 best Digital Marketing Agencies in Carlsbad in 2021 by DesignRush Marketplace. DesignRush’s online guide recognizes the top
Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives. Whether
Audiences are fragmented these days. That’s not exactly news. With cord-cutters getting their entertainment from social media and streaming services, there are more channels than ever. It’s becoming even
Content, they say, is king. Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are
Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming
Another year, another mystery box filled with trends – some new, some returning – and webpage fashions for designers to get acquainted with. Since the
Creating an optimized business website is a powerful marketing tool when used correctly. A successful website can be the difference between someone staying to buy
As a small business owner when you hear the term marketing, your mind goes directly to money leaving your bank account. Although this is true,
Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
We’ve discussed in this space how chatbots make life easier, but it remains astonishing just how good the AI is getting. We discussed the art of conversational
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
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