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Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
When in doubt, ask a chatbot? Artificial intelligence (AI) customer service representatives have become a go-to for businesses and question-seeking consumers alike. Chatbots can communicate
Generally speaking, there are five building blocks to consider when establishing a brand. It’s not just about what you do or how you present yourself, but
Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming
Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives. Whether
One of, if not the most important aspects of running a business is having an effective marketing strategy. No matter how good your product or
Two hands are better than one, as the old adage goes. While this holds true in many areas of life, partnering with others can also
As the internet continues to grow, so does the demand for what it has to offer. Companies and brands are always on the lookout for
With the COVID-19 pandemic forcing people to quarantine and social distance, a lot of time has been spent getting acquainted with our well-known friends, Alexa
Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives. Whether
Audiences are fragmented these days. That’s not exactly news. With cord-cutters getting their entertainment from social media and streaming services, there are more channels than ever. It’s becoming even
Content, they say, is king. Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are
Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming
Another year, another mystery box filled with trends – some new, some returning – and webpage fashions for designers to get acquainted with. Since the
Creating an optimized business website is a powerful marketing tool when used correctly. A successful website can be the difference between someone staying to buy
Let’s face it, branding is more than just your logo! It is part of your overall branding, but there are definitely more variables to take
Digital Ink has made Clutch’s list of the best 100 businesses in California. The news might come as no surprise to our business partners, who
We’re at yet another inflection point in the COVID pandemic. The omicron wave appears to be receding across the U.S. and restrictions are once again
Push notifications are the latest, most personalized version of communication in the mobile world today. They allow customers to have a better understanding of your
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