A lot goes into branding. Your brand represents you, it represents your business and it needs to stand out from the competition. In the digital age, your brand name needs to make for an SEO-friendly internet search to make sure it doesn’t get buried in the lower pages of a search engine. Your logo needs to be memorable, to fix in people’s minds who you are and what you do. The competition is fierce, and it is ubiquitous. People are constantly bombarded with adds, and there are nonstop demands on their attention.
The right branding catches the eye. It makes people want to know what you’re all about. Once you have their attention with a catchy logo and tagline, you need to draw them in with the power of your copy. It needs to connect with people on a personal level. It has to identify their need and demonstrate how you can satisfy it. You’re telling a story about your company, not just what it does, but why it does it. That’s what people respond to.
When they do respond and they’re interacting with your people, the brand needs to be reflected in those interactions. If you bill yourself as family-friendly or customer service-oriented and your customers are dismissed or treated rudely when they call you, the façade comes crashing down. They’ll know you’re all show and you don’t practice what you preach. It’s all over for you with that customer then.
So, while branding might seem simple—a name, a logo—so much goes into it. It’s an ethos. It’s what you stand for. It’s how others will see you. It requires a lot of careful thought before you launch your brand or rebrand. Digital Ink has built successful brands and has all the tools to help launch yours, from design and marketing to copywriting and custom ads.
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