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The fewer steps it takes for a customer to make a purchase on your website, the more they’ll buy. It’s simple psychology, the path of least resistance. If your
Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives. Whether
Audiences are fragmented these days. That’s not exactly news. With cord-cutters getting their entertainment from social media and streaming services, there are more channels than ever. It’s becoming even
Content, they say, is king. Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are
Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming
Another year, another mystery box filled with trends – some new, some returning – and webpage fashions for designers to get acquainted with. Since the
Creating an optimized business website is a powerful marketing tool when used correctly. A successful website can be the difference between someone staying to buy
Push notifications are the latest, most personalized version of communication in the mobile world today. They allow customers to have a better understanding of your
Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
We’ve discussed in this space how chatbots make life easier, but it remains astonishing just how good the AI is getting. We discussed the art of conversational
Gaining new customers can be a challenging endeavor for businesses new and old. Recognizing and taking advantage of consumer’s decision-making processes can make all the difference. One thing brands are beginning
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