Menu
Effective marketing and successful brand-building go hand in hand, but unless you are able to understand which strategies are succeeding and which are failing to
If you want your website to be successful, you must incorporate User Experience principles into your site’s design. Check out the following insightful information to
A successful marketing plan must have innovative and effective ways to reach its target audience. Many small businesses fail because of their lack of expertise
If you are wondering whether content marketing is right for your business, it is sensible to look at the purposes it can serve and the
The first and most important goal of every new brand or business is to get people to know about them. Creating brand awareness is the
It feels like just yesterday that everyone was talking about how 2020 should be spent focused on exciting things like automation, industry events, and analyzing
There are many entrepreneurs who wonder if having a marketing consultancy is truly necessary for their business. Many use the size of the company as
Creating an optimized business website is a powerful marketing tool when used correctly. A successful website can be the difference between someone staying to buy
Online communities are all the rage these days. Digitally interacting with others who share a particular interest, passion, or hobby has become a normal part of our everyday lives. Whether
Audiences are fragmented these days. That’s not exactly news. With cord-cutters getting their entertainment from social media and streaming services, there are more channels than ever. It’s becoming even
Content, they say, is king. Online, continuously updating your website with new articles and blogs lets your customers and potential customers know that you are
Nowadays, everyone wants to be an influencer. Desiring a large platform is nothing new, of course, but being able to get paid lucratively for that platform is becoming
Another year, another mystery box filled with trends – some new, some returning – and webpage fashions for designers to get acquainted with. Since the
We’re at yet another inflection point in the COVID pandemic. The omicron wave appears to be receding across the U.S. and restrictions are once again
Push notifications are the latest, most personalized version of communication in the mobile world today. They allow customers to have a better understanding of your
Sustainability is sexy. A global survey conducted in 2018 by Accenture Strategy polled 30,000 consumers across 35 countries, and nearly two-thirds of respondents said brands that value
We’ve discussed in this space how chatbots make life easier, but it remains astonishing just how good the AI is getting. We discussed the art of conversational
Copyright 2020 © All rights Reserved. Digital Ink, LLC
